I believe that the CD32 has been the greatest product that C= ever
made, with the A3000 coming a close second. I know that I have already
incited thousands of A500 owners to take up their pens (or word
processors!) and start writing to me, but hold on a sec. Look at what the
CD32 has done for the Amiga. First of all, the CD32 is a potential cash
cow. For every CD32 game that is sold, C= gets money from it. That may
not seem like a lot, but how do you think Nintendo managed to get profits
in the billions in the late 80s? It wasn't from selling Nintendos at $90,
let me tell you that. Of course, C= won't make as much money, because
they charge less in royalties, and because there were more Nintendos than
there are CD32s, but it's still a start. With that money, the new owners
could pay for new advertising campaigns or lower the price of Amigas and
CD32s.
The CD32 has already brought the Amiga one great advantage despite
the low number sold. That is the boost that it has given to Amiga games.
In recent months, fewer and fewer Amiga games have been made, but the CD32
games just keep on coming, and they are good (or atleast better than many
normal Amiga games). This has also brought the Amiga up with the CD-ROM
revolution on the PCs and Mac in a short space of time. Had the CD32
never come out, we'd have no standard Amiga CD setup, and many fewer CD
titles, perhaps none at all.
And finally, the CD32 has the potential to make the Amiga a household
name. We've all heard of Sega and Nintendo, so why not Amiga? The CD32
was even written up at one point in Playboy (although I can't imagine how
many people we're reading Playboy)! That kind of press functions even
better than advertisements on TV. Sega has relatively few ads but has
sold incredibly well. It's obvious that people buy based on what they
read and by what the see at their friend's house, not from TV.
So, to the new owners, whoever they be, get out the CD32s! Start
selling them for $200 and £175 in the UK. Start selling them in every
electonic's chain across the world. Start giving them to magazines free
so that they can review CD32 games (hint hint!). Do everything you
can. In the end, the CD32 may save the Amiga.
Joshua Galun
Editor-in-Chief
converted with guide2html by Kochtopf